Metaplanet Doubles Down on Bitcoin With New Equity Strategy

Metaplanet launches MARS and MERCURY equity plan to buy more Bitcoin, targeting 100,000 BTC by 2026 despite unrealized losses.

Metaplanet Doubles Down on Bitcoin With New Equity Strategy as the Japan-listed firm expands its funding model to grow its digital asset treasury.

The company confirmed it will use a structured equity approach to accelerate Bitcoin accumulation and target 100,000 BTC by 2026.

Multi-Tier Preferred Equity Structure Launched

Metaplanet announced the activation of a multi-tier preferred equity program.

The structure includes MARS, identified as Class A shares, and MERCURY, identified as Class B shares. These instruments are designed to raise capital dedicated to Bitcoin purchases.

The company stated that proceeds from the preferred equity issuance will support treasury expansion. The structure allows capital inflows while maintaining operational flexibility.

Management framed the strategy as a funding mechanism aligned with its digital asset focus.

Preferred equity provides investors with defined terms and priority over common shares.

This approach enables Metaplanet to access capital markets while directing funds toward Bitcoin. The initiative reflects a continued treasury-centered strategy.

Targeting 100,000 Bitcoin by 2026

Metaplanet confirmed a target of holding 100,000 BTC by 2026. The company has previously increased its Bitcoin reserves through equity financing and bond issuances.

The new structure is intended to support that long-term accumulation goal. Bitcoin remains the primary treasury reserve asset for the firm.

Management has repeatedly stated that Bitcoin forms the core of its balance sheet strategy. The accumulation target extends over a multi-year period.

Market conditions have included periods of price volatility. Despite this, the company has continued adding to its holdings.The preferred equity strategy sustains Bitcoin purchases across different market cycles.

Related Reading:  Metaplanet Defies Bitcoin Crash, Plans More BTC Buys at $60K

CEO Reaffirms Long-Term Bitcoin Plan

Metaplanet CEO Simon Gerovich addressed concerns related to unrealized losses. He stated that there is “no change” to the long-term Bitcoin accumulation plan.

The comment was made as part of the company’s update on treasury strategy.

Unrealized losses reflect market price fluctuations rather than realized sales. The company has not announced any reduction in its Bitcoin position.

Management reiterated its commitment to long-term holding. Metaplanet’s approach aligns with a treasury model centered on digital assets.

The firm continues to position Bitcoin as a strategic reserve. Future disclosures will provide updates on capital raises and total holdings as the plan advances.

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