What Nigerians searched for on Google in 2026 shows passion for self-improvement

As 2026 begins, the digital habits of Nigerians on Google are painting a picture of a nation in pursuit of excellence. The latest data from Google Search Trends shows that people moved beyond the usual vague New Year’s resolutions to actively seek self-improvement, business growth, and deeper personal connections. 

The search trends from the first two weeks of January indicate a clear shift toward planning. Nigerians are seeking practical ways to improve their lives and livelihoods in a changing economic landscape.

However, Google remains focused on ensuring that tools like Search and Gemini provide the insights necessary for people to navigate their daily lives. By organising information and making it accessible, the platform continues to support digital transformation across Africa. 

According to Taiwo Kola-Ogunlade, Google’s Communications and Public Affairs Manager for West Africa, these trends act as a cultural mirror for the country.

“These trends are a powerful reflection of Nigeria’s collective ambition and our shared desire to grow. We see Search as a cultural mirror that captures the pulse of the nation, and remain committed to ensuring our tools, from Search to Gemini, provide the relevant and helpful insights Nigerians need to navigate their daily journeys and build a more prosperous future,” he said.

This early-year behaviour shows a population responding proactively to new work patterns and personal goals.

Source: Google Trends

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The surge in self-optimisation

From the boardroom to the classroom, there is a visible hunger for growth. Data from early January reveals a 40% increase in searches related to self-improvement and the concept of becoming better. 

The heartbeat of entrepreneurship in Nigeria

The entrepreneurial spirit remains a core part of the national identity. “How to start a business” has emerged as the most popular query in its category this month, seeing a massive 80% increase. 

The surge shows that more people want to build their own ventures and create their own economic opportunities. Beyond traditional businesses, there is a growing interest in the digital economy, with many searching for ways to start blogs, launch podcasts, or open YouTube channels.

This means that Nigerians are increasingly looking to own their narratives and monetise their unique skills in the global marketplace.

Investing in the better self

Personal growth took dominance this year, but it is not just about professional success. Searches for “how to be a good or better person” have increased by 20%. This desire for improvement became a popular pattern. 

People are specifically looking for ways to be better partners, more attentive parents, and more effective listeners. This trend indicates a deep-seated desire to strengthen the social fabric and build more meaningful, lasting relationships with those around them.

A focus on physical and mental wellness

Well-being is now at the centre of the national conversation as Nigerians seek to stay energised and focused. Searches for “how to eat healthy” and “healthy diet” have risen by 40% as people form new habits to fuel their bodies.

This interest in health is not just physical; mental wellness is also gaining significant momentum. 

Searches for meditation techniques spiked by 40% during the same period, showing that people are prioritising mental clarity and stress management. This means that there is a holistic understanding that peak performance requires both a healthy body and a calm mind.

The quest for mastery and skill development

The drive to learn is extending into every corner of daily life, from professional skills to leisure activities. Many seek ways to improve their communication skills, memory, and English proficiency to gain a competitive edge.

This quest for mastery is also visible in the world of hobbies and gaming. 

Nigerians are searching for tips on how to get better at everything from chess and running to singing and even playing Fortnite. This means that the spirit of competition and the desire for continuous learning are influencing how people spend their free time as much as their work hours.

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