CNBC Partners with Kalshi to Integrate Prediction Market Data Into Financial Coverage

TLDR

• CNBC partners with Kalshi to show real-time prediction market data on its TV shows, digital platforms, and subscriptions starting in 2026
• Kalshi will appear on programs like “Squawk Box” and “Fast Money” with a dedicated ticker displaying forecast movements
• CNN also announced a separate partnership with Kalshi this week for prediction market integration
• Kalshi and rival Polymarket have generated over $45 billion in combined trading volume this year
• Polymarket has partnerships with DraftKings, PrizePicks, and UFC, while both platforms will appear on Google Finance

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CNBC announced a multi-year partnership with Kalshi on Thursday to bring prediction market data into its financial reporting. The deal will start in 2026 and cover the network’s TV programs, digital platforms, and subscription services.

Kalshi’s event probability data will appear on CNBC shows including “Squawk Box” and “Fast Money.” A dedicated ticker will display forecast movements in real time. The platform will also create a CNBC-branded page on its website featuring markets selected by the network.

Kalshi CEO Tarek Mansour called the integration the “next evolution” of financial reporting. He said it moves from data about current events to real-time forecasts about future developments. CNBC president KC Sullivan said prediction markets are becoming important tools for understanding major events.

The announcement came days after Kalshi revealed a similar partnership with CNN. That deal will incorporate Kalshi’s prediction markets into CNN’s on-air analysis and newsroom reporting. Both partnerships mark a push by prediction market platforms into mainstream media coverage.

Kalshi operates one of the largest regulated prediction market platforms in the United States. Founded in 2018, the company allows users to trade on outcomes tied to elections, sports, economic releases, and other real-world events. Users can place bets on specific event outcomes and profit if their predictions are correct.

Kalshi’s Recent Growth

The company raised $1 billion in November at an $11 billion valuation. The funding round made both of Kalshi’s 29-year-old co-founders billionaires. CEO Luana Lopes Lara became the world’s youngest self-made woman billionaire, according to Forbes.

Kalshi and rival platform Polymarket have generated over $45 billion in combined trading volume this year. The two companies are competing to expand their presence in mainstream media and financial services. Google Finance announced it will integrate prediction market data from both platforms into its search results.

Polymarket Expands Through Partnerships

Polymarket operates on blockchain technology and is built on the Polygon network. The platform has secured several partnerships in recent months. In October, DraftKings began using Polymarket as the clearinghouse for its prediction market offering.

Polymarket launched a partnership with PrizePicks in November. The deal gives users the ability to make predictions on sports, entertainment, and other real-world events. The platform also signed a multi-year agreement with TKO Group Holdings to become the official prediction market partner for UFC and Zuffa Boxing.

Polymarket received approval from the US Commodity Futures Trading Commission to operate an intermediated trading platform. The company plans to introduce a token following the regulatory approval. Polymarket was valued at $10 billion in October.

Polymarket CEO Shayne Coplan appeared on the news program “60 Minutes” recently. He told the show his company is worth $9 billion. At the time of the CNBC announcement, Polymarket users were pricing a 99% likelihood that the platform’s US launch will occur in 2025.

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