Taurus sets up New York outpost for U.S. expansion

Taurus is continuing its North American strategy with a New York office, its second on the continent, signaling a deeper commitment to the region’s financial ecosystem amid increasing institutional crypto activity.

Summary

• Taurus opens a New York office to launch U.S. operations and expand its institutional crypto services.
• Regulatory shifts including the GENIUS and Clarity Acts and repeal of SAB121 drive the move.
• The Swiss firm targets banks and market infrastructure players as digital assets gain traction in the U.S.

In an announcement on Oct. 29, Swiss crypto infrastructure firm Taurus said it is formally launching U.S. operations with a New York office, appointing capital markets veteran Zack Bender to lead the charge.

The move follows its 2023 entry into Canada and positions the firm to engage directly with American financial institutions from within their primary hub. The Taurus team cited the recent passage of the GENIUS and Clarity Acts, along with the repeal of SAB121, as the pivotal regulatory shifts that finally made a dedicated local presence not just feasible, but essential.

Taurus expands into the world’s most influential market

Taurus said it has been actively analyzing the American regulatory and market landscape since 2020 and already counts several U.S. banks and market makers as clients, operating remotely until now.

The expansion also comes on the heels of Taurus joining Circle’s Arc public testnet as a digital asset custody provider, a development announced one day before the New York news. Arc aims to create an internet-based economic operating system that allows real-world assets to move and settle onchain with institutional assurances.

Taurus’ role in the trial is to bring secure asset management and tokenization features to the testing environment, an indication that the firm sees its U.S. presence tied closely to emerging market infrastructure rather than the retail segment.

Globally, Taurus continues to execute a rapid expansion plan. The New York office becomes its thirteenth worldwide and its second major launch in as many months, following the establishment of a Brazilian office in São Paulo this past September.

Founded in 2018, Taurus has spent its formative years aligning closely with the world’s established financial gatekeepers. In 2023, it raised $65 million in a Series B round led by Arab Bank Switzerland, UBS and Pictet to ramp up international growth and product development.

The firm said it has partnerships with the likes of State Street, Deutsche Bank, Santander and CACEIS, underscoring its strategy of embedding regulated blockchain services directly into the existing securities infrastructure, while avoiding the culture clash that has slowed other crypto entrants.