Elon Musk’s X post about his dog pushed the floki memecoin higher in a volatile intraday move; this article summarises the price swing and market context on 20 October 2025.
Elon Musk posted a short video featuring his dog Floki and playfully cast the pet as the project’s “CEO.” The clip circulated widely across social feeds and prompted a rapid market reaction; original reporting is available at Cryptonomist coverage of Floki’s white paper registration.
Social signals often trigger short-term flows into speculative tokens. The Musk post coincided with a sharp intraday move and a notable rise in trading volumes.
According to CoinGecko, the token’s price moved from a low of $0.00006572 to a high of $0.00008469, a 28.8% intraday increase. Those figures describe the immediate pump; the price then corrected to $0.00007998 at the time of writing. CoinGecko data.
Such volatility is typical around celebrity mentions and social-media events. Traders found a narrow window of gains before broader market digestion set in.
The episode came amid a fragile backdrop: the memecoin sector lost nearly 40% on Oct. 11, 2025, collapsing from $72B to $44B.
Further weakness hit on Oct. 17, 2025, with individual tokens down roughly 9%-11% as the broader risk-off wave continued; almost $230B in market value was erased during the move, per Cryptonomist analysis on crypto market capitalization.
Market swings have been extreme; nearly $230B was erased in a single day during the recent sell-offs. Legal overhangs persist too — a 2022 class-action lawsuit involving the project was withdrawn on Nov. 14, 2024.
Short-term social-driven spikes do not remove structural market risk, and volatility can reverse rapidly.
Market analysts say celebrity mentions can amplify short-term liquidity but rarely change long-term fundamentals. Risk models show memecoin volatility remains elevated compared with major cryptocurrencies.
“Celebrity-driven spikes have repeatedly produced outsized, short-lived moves in meme tokens,” — CoinDesk.
“Market caps can swing wildly after social-media events, reflecting low liquidity and concentrated holdings,” — CoinGecko.
In brief, Elon Musk’s video mention produced a visible, short-lived rally — CoinGecko shows a 28.8% intraday jump from $0.00006572 to $0.00008469, but the asset corrected and the broader memecoin market remains fragile after large October drawdowns and prior litigation.


