Melanion Capital Pioneers First Private Bitcoin Treasury Model in Europe

PARIS, 24 September 2025

Melanion Capital today announced the launch of a new strategic initiative, positioning itself as the first private regulated asset management company to implement a Bitcoin treasury operated model. This marks a new phase in the investment management firm’s evolution as a leader in Bitcoin (BTC) investment, and unlocking opportunities for other private companies to follow in its footsteps.

The move reflects Melanion’s conviction that Bitcoin is not just a tactical hedge, but the foundation of a historic monetary transition. The transformation towards Bitcoin treasuries has become a significant trend for public companies, including those outside the crypto space, where a portion of their cash reserves is allocated to the decentralized currency.

Unlike public company models, Melanion’s private structure provides greater flexibility to navigate volatility, structure deals, and manage liquidity. The firm will first put its Bitcoin strategy into action on its own balance sheet, showing how a sustainable Bitcoin treasury can work. Later, it plans to share this model with other businesses looking to follow suit.

Melanion differentiates itself from passive treasury approaches by engineering alpha on top of Bitcoin exposure. The firm applies advanced capital structuring, treasury optimisation, and liquidity design to deliver enhanced performance beyond Bitcoin’s own repricing cycle.

To accelerate this strategy, Melanion’s board is set to raise C50 million in capital dedicated entirely to Bitcoin allocation. This will represent one of the largest private treasury commitments to Bitcoin in Europe, underlining both the scale of Melanion’s ambitions and its belief that corporate treasuries must adapt to the new monetary order.

Building on the firm’s pioneering track record of bridging traditional and decentralized finance, including the launch of Europe’s first Bitcoin Equities UCITS ETF in 2021, Melanion views its private treasury model as an actionable playbook for others.

For further information on Melanion Capital and updates on its pivot to a Bitcoin treasury company, visit https://melanion.com/ and follow @MelanionCap on X and Melanion Capital on LinkedIn.

About Melanion Capital

Founded in Paris in 2013, Melanion Capital is an independent alternative asset management firm and Bitcoin treasury company, bridging traditional finance and innovation. Recognized as a “Jeune Entreprise Innovante” by the French Ministry of Research, the firm launched its digital asset business in 2020, and was the first to offer a UCITS-compliant Bitcoin thematic ETF in 2021. Now pivoting to a Bitcoin-centric treasury model, Melanion Capital is defining the standard and leading by example: proving the profitability and resilience of its own model, ahead of enabling its use to other private businesses.

Media Contact

Jack Johnston / Gabriella Swartz at [e-mail]

Disclaimer

Information only — not an offer. Not an offer to the public, a solicitation, or the marketing of any investment fund or other collective investment undertaking. Melanion Capital is not launching a fund and operates no defined investment policy for the benefit of investors. Treasury allocations are at the Board’s sole discretion with no target or timetable. No repurchase, redemption or liquidity undertaking is given. Not investment advice.

This article was originally published as Melanion Capital Pioneers First Private Bitcoin Treasury Model in Europe on Crypto Breaking News – your trusted source for crypto news, Bitcoin news, and blockchain updates.