110‑Year‑Old  Retailer Bealls  Partners  with  Flexa  to Accept  Crypto  Payments  at  660 Stores

Bealls Holdings Inc., the 110-year-old U.S. retail group, has announced a strategic partnership with Flexa, a leading digital payments provider, to accept cryptocurrency payments across more than 660 stores nationwide. This milestone makes Bealls the first major national retailer to embrace multi-chain digital currencies in brick-and-mortar locations.

Under the new integration, customers can shop at Bealls, Bealls Outlet, Home Centric, and Burkes Outlet stores and pay instantly using cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and other supported assets through the Flexa network. Transactions are confirmed within seconds and settled without exposing merchants to price volatility.

Founded in 1915, Bealls Holdings Inc. operates a portfolio of family retail brands across the United States. The company said the move demonstrates its commitment to innovation and expanding payment choice, positioning Bealls at the forefront of retail modernization and customer experience enhancement.

Industry experts describe the partnership as a turning point for mainstream crypto adoption in U.S. retail, with other national chains expected to follow as digital currencies gain consumer traction and regulatory clarity continues to improve.