Introducing the Genies Avatar SDK: Integrate High-Fidelity, Customizable Avatars into Your Game

In July, Genies announced a partnership with Unity to bring its creative tools and AI-driven avatar technology to developers worldwide. With these tools, the company aims to make it easier for teams to build customizable, intelligent characters that evolve and interact seamlessly across Unity-based games. As a key step toward that vision, Genies is releasing its first avatar creation tools to developers. The Genies Avatar SDK provides everything needed to integrate expressive, customizable avatars directly into games and virtual experiences.

\ With the Avatar SDK, developers can give players a next-generation digital identity, a fully customizable avatar that is game-ready out of the box. The included Avatar Editor and Genies Closet allow players to design how they look and express themselves through a wide range of clothing, hairstyles, and accessories.

\ For developers, the interoperable wearables framework from Genies makes it simple to create and distribute avatar clothing and accessories. These items can be earned, rewarded, or sold to players, and they persist in inventories across any experience that supports Genies avatars.

\ As Genies continues to expand its suite of developer tools, the collaboration with Unity will also introduce the company’s AI Avatar System. This system brings avatars to life as intelligent, evolving characters that can think, learn, and interact across games and experiences. These avatars retain memory, express emotion, and adapt to players in real time, making them feel alive, whether acting as quest-givers, co-op companions, or evolving based on player choices.

\ The Avatar Framework, Powering Stylized, Persistent Characters

At the core of the SDK is the Genies Avatar Framework, a flexible system for building high-quality avatars that fit naturally into any game world. It is designed to make characters persistent, interoperable, and fully customizable so that developers can define their own look, style, and animation logic while maintaining cross-platform compatibility wherever a player logs into their Genies account.

\ Out of the box, the framework includes a ready-to-use character controller that allows for quick integration and immediate in-game testing. For games that already have custom animation or control systems, the avatars can be easily adapted to work with existing setups.

\ Whether for social experiences, UGC platforms, or multiplayer adventures, the Avatar Framework gives developers the foundation to deliver characters that are expressive, performant, and unique to each player.

\ Simple and Secure Player Authentication

Genies Login setup is designed to be simple. Using the Starter Sample included in the Avatar SDK package, developers can easily customize the login UI with preconfigured scripts. On the Genies Hub website, developers and users can set up accounts in order to leverage their avatars wherever Genies Login is integrated. With only an email address, players receive a one time password to use their avatar in the game. This streamlined login system provides a simple, persistent identity layer that allows players to carry their avatar and inventory across any supported experience.

\ Avatar Editor and Closet, Player Customization Made Easy

The Avatar Editor is where players bring their digital identity to life. It gives them full control over their avatar’s appearance, from body features to facial details to outfit combinations. Genies provides a base set of clothing by default so players have a variety of options. The company plans to update the Genies Closet regularly with new items, giving players ongoing opportunities to refine their style. Developers can also contribute directly to a player’s inventory and closet.

\ With Genies’ interoperable asset pipeline, developers can create custom clothing models and upload them into their own storage of wearables. Genies’ auto-rigging technology ensures that all assets work seamlessly together while maintaining avatar fidelity. These assets can be gifted, rewarded, or sold to players. Once added to a player’s inventory, the item is automatically available for use across all Genies-supported experiences.

Bringing NPCs to Life with the Avatar SDK

The SDK is not only for players. It is also built for developers who want to populate their worlds with expressive NPCs. Using the Avatar Editor, teams can design custom avatars to serve as characters in the game. Once finalized, the avatar can be saved and loaded directly into the world as a unique, persistent NPC.

What’s Next for Developers

The Avatar SDK marks the beginning of Genies’ mission to empower developers to build rich, identity-driven games and experiences. Over the coming months, Genies will continue expanding functionality based on community feedback. Updates will include more wearables in the Genies Closet, deeper customization options for the Avatar Editor, and new pipelines for building and optimizing avatar assets.

Genies also plans to introduce a suite of new tools that extend what developers can do with the platform:

• AIGC SDK: Accelerate 3D Asset Creation - The upcoming AIGC SDK allows developers to generate game-ready 3D assets in minutes, including stylized avatar templates, wearable items, and environmental props.
• Smart Avatar SDK: AI-Powered Characters - This SDK will allow developers to introduce AI-driven NPCs that think, learn, and interact with players in real time. These characters can be built with custom AI personalities or integrated with existing IP to create emotionally intelligent, responsive in-game agents.
• Genies Party SDK: Powering IP-Driven Platforms - The Genies Party SDK unifies the company’s avatar, AIGC, and AI systems, giving developers the ability to build and publish immersive experiences directly to major IP-driven Party Platforms.

Through its partnership with Unity, Genies aims to streamline the most time-consuming parts of development, including asset creation, rigging, optimization, and avatar logic. This enables developers to bring high-quality, stylized games to market more quickly. Genies also believes that AI avatars and real-time creativity will open the door to new genres of play. Whether the goal is narrative adventure, a UGC fashion battler, or a social sim, the tools from Genies provide the building blocks needed for personalized, evolving, and interactive experiences.

Developers interested in using the Avatar SDK can download it today from the Unity Asset Store. Genies is eager to see what creators build with it.

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