Easybuy to hire 10,000 sales reps across Nigeria in 2026

Easybuy, a leading Buy Now Pay Later (BNPL) platform in Africa, has announced plans to recruit up to 10,000 new business developers across Nigeria. This was disclosed in a statement by the company sent to Technext. Tagged as a Sales Talent Program, the move is part of a bold expansion plan expected to accelerate job creation and deepen financial inclusion across the country.

Set to run throughout 2026, the Easybuy Sales Talent Program is a revolving initiative designed to unlock income opportunities for thousands of talented Nigerians, from sales professionals and young graduates to stay-at-home mothers, POS operators, and SIM registration agents.

See also: Is buy now pay later a solid business model for Nigerian fintech startups?

The program offers participants a structured monthly base pay alongside the potential to earn a good income in commissions, while working from the comfort of their mobile phones.

Jessica Ugwuoke

Speaking about the program, Jessica Ugwuoke, the Chief Executive Officer of Easybuy’s parent company, Newedge Finance Limited, described it as a win-win as those recruited will be trained while given the opportunity to earn a good living.

“This win-win partnership with Nigerians, on whose support we’ve come this far, reflects our continuous investment in people. Selected applicants of the Easybuy Sales Talent Program would be empowered with training and the opportunity to become financially independent. Like everything we do at Easybuy, this Sales Talent Program is driven by our vision of equal financial access for an easier life for everyone,” she said.

Easybuy’s strategic response to unemployment

The Easybuy Sales Talent Program is positioned as a strategic response to Nigeria’s unemployment challenge, targeting the country’s young, vibrant population. According to the National Bureau of Statistics (NBS), youth unemployment stood at 6.5% among Nigerians aged 15–24 in Q2 2024, a figure analysts expect to remain a pressing concern into 2026.

By creating structured earning pathways, the BNPL company is aligning commercial expansion with measurable social impact, thereby setting a new benchmark for corporate social responsibility in emerging markets.

Beyond creating income opportunities for Nigerians, the Sales Talent Program is structured to drive measurable economic impact, boosting household earnings, expanding consumer spending, and strengthening micro-entrepreneurship nationwide. As Nigeria’s unemployment rate is forecasted by Trading Economics to hover between 4.8% and 5.0% through 2027–2028, Easybuy believes its initiative positions it not just as a market leader, but as a catalyst for sustainable economic growth.

Built on a powerful partnership with millions of its users, Easybuy has emerged as a leading BNPL provider in Africa. Since launching its Lagos operations in 2019, the company has helped drive rapid sector growth, with the BNPL market projected to expand from $1.42 billion in 2024 to more than $2.61 billion by 2030, according to the 2025 State of Enterprise Report.

Backed by a nationwide network of over 2,000 sales agents and over 4500 partner stores, Easybuy is strategically positioned to accelerate market expansion and capture a significant share in the years ahead.

Operating through thousands of partner stores in Nigeria, Ghana, the Ivory Coast, Senegal, and Tanzania, the smartphone and electronics financing provider says it enables millions of customers to access mobile phones and home appliances through flexible ‘pay small small’ instalment financing. 

As part of its sustained investment in human capital, Easybuy will equip participants with structured sales training, digital tools, and clear income pathways designed to accelerate financial independence. Anchored on the company’s vision of expanding equal access to finance across Africa, the Sales Talent Program reinforces the company’s long-term growth strategy, building a pipeline of high-performing sales professionals while scaling inclusive economic opportunity nationwide via serving more underserved customers and communities.

See also: Buy now, pay later isn’t just about increasing retail sales, it’s also a form of financial inclusion

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