Tech Trivia with Jessica Tee Orika-Owunna, SaaS Content Marketing Specialist

Tech doesn’t always have to be about code. Sometimes, it involves content, storytelling, and understanding how people make decisions, and that’s where content marketing comes in for tech companies.

Today’s tech trivia is about Jessica Tee Orika-Owunna, a content marketing specialist who works with B2B SaaS companies to create buyer-first content that doesn’t just attract traffic, but actually drives conversions and supports go-to-market strategies. 

In simple terms, she helps software companies explain what they do in a way that makes people want to try, buy, and keep using their products.

Interestingly, Jessica did not start her career in content. She studied computer engineering but made a career switch into content marketing in 2020 — a move that has since shaped her into a global tech professional working fully remotely from Nigeria. 

Since then, she has worked with local and international software companies like Hotjar, Softr, Contentsquare, Vena, and Foundation Marketing, helping them create content that speaks directly to their target customers.

Her expertise and contributions have also earned her international recognition. She has served as a judge for major global awards such as the U.S. Search Awards, U.S. Agency Awards, Global Digital Excellence Awards, and the Global Search Awards. 

Her work and insights have also been featured in publications like Entrepreneur.com, Moz, TechCabal, Punch, The Nation Nigeria, and BusinessDay.

Beyond her client work, Jessica also spends time mentoring upcoming content marketers through platforms like ADPList and GrowthMentor, where she reviews portfolios, shares practical advice, and helps young professionals position themselves for international SaaS opportunities.

Jessica’s story is a reminder that the tech industry is not only for software developers or engineers. Some people write, market, design, analyse data, manage products, and tell stories. And roles like content marketing are proving that you can build a global tech career without writing a single line of code.

Jessica Tee Orika-Owunna

Read also: Tech Trivia with Elizabeth Rotimi, Founder of Techies on LinkedIn

1. Summarise your mornings in one sentence

I start with a YouTube video or podcast episode to learn something new, meditate on the insights while I pray, then create my task list for the day before diving into client work.

2. Describe your gadget setup

My setup is intentionally minimal: a MacBook Pro for deep work and an iPad to manage multiple client projects simultaneously and capture ideas as they come. My phone is always nearby for quick Slack responses, and my noise-cancelling AirPods really help during client calls. 

Jessica’s gadget setup

3. What tech tools/ applications do you use the most for work?

Google Docs for writing, Slack, Gmail, and my client’s project management tool for communications, Google Search and Ahrefs for keyword research and competitive analysis, and Loom for async updates.

Claude and ChatGPT have become daily essentials, too. I use them for research, editing my own work, and finding the right word when my brain blanks. LinkedIn rounds out my toolkit for industry research and keeping up with the content marketing community.

4. What do you do when you need inspiration?

It depends on what I’m working on. But in all cases, I spend time browsing through relevant Reddit discussions and real user experiences around the topic, watching YouTube videos to see different perspectives, or diving into what other experts are saying.

Sometimes I’ll talk through ideas with fellow content marketers in my network because bouncing thoughts off people who get it always helps. I also take a nap in some cases. It really helps a lot. 

5. What mobile application can you not do without daily?

Definitely Gmail. I’m almost always checking for client updates, project notifications, and staying on top of communications across multiple time zones.

A close second is YouTube, where I binge documentaries and get more insights on industry trends and new ways of executing old strategies. 

6. What tech solution do you wish someone had created?

I wish there were an AI-powered tool that automatically pulls customer insights from sales calls, support chats, and product data into one place, then suggests content ideas based on what users are actually struggling with.

Most tools focus on writing or SEO, but I haven’t seen one that truly brings together real customer insights and internal expertise to guide the content creation process.

Jessica

7. If you have unlimited time and money, what problem would you solve?

I’d create a platform to help teens and young adults (15-25) identify the right career path and start building real experience early, before companies start demanding it.

Too many brilliant young people waste years figuring out what they want to do or settle for opportunities below their potential because they lack guidance and access. And they typically need experience to get hired, but no one will hire you without experience.

My platform would combine career assessment tools, mentorship matching, and hands-on project opportunities so young people can explore different paths, build portfolios, gain actual skills, and connect them to internship opportunities to start building experience.

8. Which woman in tech inspires you the most?

Lashay Lewis, founder of Authority and BOFU.ai. I discovered her through LinkedIn and her interview with Dave Gerhardt on Exit Five, and her approach to bottom-of-funnel content completely shifted how I think about content strategy.

Lashey Lewis

She inspired me to dig deeper into BOFU content and understand how it drives actual revenue, not just traffic. 

What I find most inspiring is watching her journey from working at an agency to consulting, and now building her own platform. She’s proof that you can build a globally recognised brand in content marketing while staying true to your expertise.

9. Which profound statement inspires you the most?

Treat your career as a journey, not a destination.’ It’s something I remind myself every day. Document everything along the way—the projects, the results you drove, the lessons, the mistakes—because you never know where all of these will come in handy. 

Something you learn while struggling through a difficult client project might be exactly what helps someone you’re mentoring solve a problem. A client testimonial or a result you contributed to at a previous role can help you land opportunities like speaking engagements or industry recognition.

The journey itself is the asset, not just where we end up. So document everything you can, while you can. 

10. Whose women in tech trivia would you love to read?

Somtochukwu Onyekwere. She’s built a really successful DevOps career from Nigeria, and I’d honestly love to know how she did it.

DevOps feels like one of those fields where everyone assumes you have to be in Silicon Valley or some tech hub to make it work, so I’m curious about her journey—how she learned, how she landed her first opportunities, and how she’s grown in such a technical space while working remotely.

I think her story would be super valuable for women considering technical paths, but unsure if it’s possible from here.

Read also: Top 10 social media platforms for women building in tech in 2026

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