Prove Appoints Adi Marom as Chief Customer Officer to Scale Global Customer Success as Identity Becomes Mission-Critical

Industry veteran will lead global customer success and services as Prove accelerates adoption of identity infrastructure across its expanding customer base

Prove, the leader in digital identity, announced the appointment of Adi Marom as Chief Customer Officer to scale global customer success and deepen strategic partnerships as adoption of Prove’s identity platform accelerates worldwide. Marom brings nearly 20 years of experience leading enterprise customer organizations and will play a central role in bringing customer insight directly into Prove’s product development and innovation roadmap.

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Marom will oversee the company’s global customer experience and services strategy as Prove scales its identity platform – now supporting 2.5 billion verifiable identities worldwide – and expands its engagement models, support operations, and digital channels to meet growing demand. Prove’s continued expansion across banking, financial services, fintech, marketplaces, ecommerce, and emerging digital asset ecosystems reflects how enterprises are investing in digital identity to prevent sophisticated fraud, accelerate onboarding, and deliver trusted digital experiences.

In this role, she will lead Prove’s global customer experience and services organizations, with a focus on enhancing client outcomes, strengthening long-term partnerships, and ensuring that customer insights directly inform Prove’s product roadmap. A key priority for Marom will be accelerating time to value by scaling Prove’s support, onboarding, and implementation capabilities — enabling customers to bring identity infrastructure into production in days rather than weeks or months.

“With Adi joining our team, we’re strengthening how we engage and grow with our customers,” said Rodger Desai, Founder and CEO of Prove. “AI is accelerating, fraud is getting more sophisticated, and identity has become a critical part of how companies operate online. That means we have to help customers get value from our platform faster and continue evolving with them. Adi brings the experience and leadership to help us do exactly that.”

Marom brings more than two decades of experience leading customer success, strategic account management, and operational strategy across identity, fraud prevention, and financial crime technology. Prior to joining Prove, she held leadership roles at Socure, NICE Actimize, and Amdocs, where she built and scaled customer organizations supporting global financial institutions and technology providers.

“I’m thrilled to join Prove at such an important moment as the company expands its customer base across new markets and industries,” said Marom. “Prove has built strong partnerships with the world’s most trusted brands because its approach to identity is fundamentally different. My focus will be helping customers realize value faster, expand their use of our solutions, and stay ahead of evolving fraud and trust challenges, as the industry moves toward tokenization and more secure, frictionless ways to verify identity.”

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