Associate Owners Group Acquires Common Sense Financial to Lead a ‘Common Sense Revolution’ in Financial Empowerment

Associate Owners Group, Inc. (AOG) proudly announces it has acquired Common Sense Financial, a dynamic life insurance and financial strategies agency.

Associate Owners Group, Inc. (AOG) proudly announces it has acquired Common Sense Financial, a dynamic life insurance and financial strategies agency headquartered in American Fork, Utah. Founded in 2020 by Scott and Tiffani Webb, Common Sense Financial has rapidly earned a reputation for helping families achieve long-term financial freedom through education, innovative planning, and holistic insurance solutions.

Known for its rallying call, “Leading the Common Sense Revolution in the financial industry, one family at a time,” the firm provides a broad range of services, including life insurance, retirement and savings strategies, debt elimination, premium financing, and executive business plans.

“The Webbs represent the kind of entrepreneurial leadership and integrity that define AOG’s Alliance,” said Monte Holm, CEO of AOG. “Our collaboration with Common Sense Financial strengthens our ability to serve families with practical, principle-based financial guidance. Together, we’re unlocking ownership opportunities, scaling technology, and building a truly unified field of leaders who believe in collective success.”

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For the Webbs, the decision to join AOG was both strategic and visionary.

“My relationship with Monte Holm has always been rooted in shared values and vision,” said Scott Webb, Co-Founder of Common Sense Financial. “Through AOG’s platform, with its Copper CRM integration and shared leadership structure, we’re gaining access to the kind of technology, contracts, and equity participation that will help unlock the hidden value within our company. For the first time, financial organizations are working together instead of competing. That’s revolutionary.”

Through the acquisition, Common Sense Financial gains access to AOG’s national infrastructure, technology stack, and cross-disciplinary collaboration; empowering its agents with advanced CRM, compliance, and back-office systems, while maintaining the independence and brand identity that make the firm unique.

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