Payment Fintech Njiapay Closes $2.1 Million Seed Investment

Payment performance partner NjiaPay has closed a $2.1 million seed funding round led by European B2B SaaS investor Newion. This follows a year of strong commercial traction, with NjiaPay strengthening its client base across high-growth startups and global franchises such as Talk360, Anytime Fitness and Melon Mobile.

The new capital will expand NjiaPay’s engineering and commercial teams, strengthen integrations and accelerate growth across Africa. By combining proven global infrastructure with local market insight, the company is building a core coordination layer for Africa’s fragmented payments ecosystem. 

“Closing this seed round with Newion is a pivotal moment for NjiaPay,” says Jonatan Allback, CEO of NjiaPay. “In just one year, we have demonstrated that payment orchestration is becoming essential for businesses operating in Africa. We are grateful for Newion’s trust and partnership. Their experience in scaling B2B software businesses will support our next phase of growth and help ensure merchants on our platform achieve the best possible payment performance.”

As the continent’s digital economy grows, merchants are forced to rely on multiple payment service providers to protect authorisation rates, offer relevant local payment methods and ensure redundancy. While necessary, this creates operational complexity, makes reporting and reconciliation harder, and exposes businesses to performance volatility that directly affects revenue.

NjiaPay acts as a neutral orchestration layer on top of a merchant’s payment service provider (PSP) stack. Through a single API, it intelligently routes transactions in real time, selects the best-performing provider and consolidates performance data into one unified view. Rather than replacing PSPs, NjiaPay coordinates them to maximise successful payment outcomes and reduce operational friction.

Recurring and subscription businesses are especially vulnerable to payment failure. Around one in five transactions fail due to expired or replaced cards, resulting in lost customers and lost revenue. To address this, NjiaPay is also bringing European-standard tools such as Card Account Updater to South Africa. Widely used internationally for more than a decade, it automatically updates saved card details and reduces avoidable payment failures, yet it is still largely underutilised locally.

After implementing NjiaPay, international calling app Talk360 reduced six PSP integrations to one and achieved a 25 percent increase in checkout conversion in key markets. By dynamically directing transactions and surfacing the most relevant payment methods, the company improved revenue performance while simplifying its payment infrastructure.

“By tackling the complexity of the African payment ecosystem, NjiaPay has freed Talk360 to focus on growth,” says Hans Osnabrugge, CEO of Talk360. “Instead of managing multiple providers and performance issues, we can concentrate on our customers and market expansion. It operates as a true partner, and the commercial impact is clear in our conversion rates.”

Says Mathijs de Wit, Managing Partner at Newion Partners: “At Newion, we back founders with deep category expertise who solve foundational business problems with exceptional software. Despite rapid fintech innovation, payments across Africa remain fragmented and complex for merchants. NjiaPay addresses this with a robust, enterprise-grade orchestration layer that unifies providers, increases reliability, and optimises transaction performance. NjiaPay’s growth clearly validates the value it delivers to merchants.”

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