Rockwell begins Alabang Town Center revamp, targets suburban hub shift

ROCKWELL LAND CORP. has started the long-term redevelopment of Alabang Town Center (ATC), focusing first on traffic flow, parking capacity and tenant mix as it moves to reposition the 17.5-hectare property into a suburban lifestyle hub over the next decade.

The project follows Rockwell’s acquisition of a 74.8% stake in Alabang Town Center in 2025 for P21.6 billion, expanding its footprint in southern Metro Manila’s retail and mixed-use market.

Rockwell Chairman and Chief Executive Officer Nestor Padilla said the company began master planning efforts two months ago.

“We will bring back the old charm of the town as the locals like to call ATC,” he said at the company’s annual stockholders’ meeting on Tuesday.

He said initial work would prioritize easing congestion and improving parking efficiency while refining the tenant lineup to better align with evolving consumer demand.

The company also aims to restore the property’s character while upgrading its commercial appeal.

Over a five- to 10-year horizon, Rockwell plans to reposition the estate into a suburban lifestyle center anchored on retail, leisure, and community-oriented spaces.

Rockwell has engaged international architect Carlos Ott and local firm PRSP, led by architect Jun Rodriguez, to handle master planning for the redevelopment.

Alabang Town Center hosts more than 500 retail and office tenants, giving Rockwell a large base for reconfiguration and phased upgrades.

The redevelopment comes as the company balances expansion plans with a more cautious outlook for the property sector, citing softer demand, higher interest rates, and tighter regulatory conditions.

Rockwell President and Chief Operating Officer Valerie Jane L. Soliven said the company is maintaining a conservative stance despite a strong start to 2026.

She said the company is prioritizing liquidity, operational flexibility and project execution amid a more volatile operating environment.

Rockwell reported a 67% increase in first-quarter attributable net income to P1.29 billion, supported by residential and commercial growth.

Consolidated revenues rose 45% to P6.46 billion, with residential development contributing 75% of total revenue and commercial operations accounting for the remainder.

Rockwell Land shares rose 1.46% to P2.09 each. — Alexandria Grace C. Magno