Telegram CEO Pavel Durov Confirms Toncoin Rebranding to Gram

TLDR:

• Telegram CEO Pavel Durov confirmed Toncoin will be rebranded as Gram, its original white paper name.
• The rebranding process is expected to take three weeks, with The Open Network retaining its TON branding.
• TON price surged over 13% following Durov’s announcement, reaching a recent trading price of $2.12.
• Despite a 58% monthly gain, TON remains approximately 74% below its 2024 all-time high of $8.25.

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Toncoin rebranding is now officially underway, with Telegram CEO Pavel Durov announcing that the TON token will be renamed Gram.

The move marks a return to the project’s roots, as Gram was the original name planned for Telegram’s native token.

Durov confirmed the process will take approximately three weeks and described the rebrand as the latest step in a broader initiative he calls “Make TON Great Again,” signaling renewed Telegram commitment to the network.

Telegram Reclaims Its Crypto Vision With TON Rebrand

Telegram CEO Pavel Durov shared the announcement on his official channel, addressing the reasoning behind the name change.

“Gram was the original name of TON’s currency in the first white paper,” he wrote. He added that the move represented a return to origins, stating: “We’re returning to our roots—and starting a new chapter.” Durov further noted the rebrand would “pave the way for what comes next.”

Telegram originally developed The Open Network concept before community developers eventually took over. The project was abandoned in 2020 following a regulatory dispute with the U.S. Securities and Exchange Commission.

That history makes the current rebranding more than cosmetic—it represents Telegram formally reclaiming ownership of its original vision.

The TON name itself will remain attached to The Open Network blockchain. Only the token’s name is changing from Toncoin to Gram.

Durov clarified this distinction to avoid confusion among users and developers currently building on the network.

This rebrand follows a May announcement in which Durov stated Telegram would replace the TON Foundation as the primary driving force behind the network.

Telegram also became its largest validator at that time, cementing its central role in the ecosystem’s governance and operations.

TON Price Surges as Market Reacts to Gram Announcement

The market responded swiftly to the news. TON jumped more than 13% within 24 hours of Durov’s post, reaching a recent price of $2.12. The token climbed as high as $2.26 earlier in the trading session before pulling back slightly.

Over the past month, TON is up approximately 58%, reflecting growing confidence in Telegram’s renewed involvement.

The momentum comes as the network has also slashed transaction fees and increased its block rate to handle transactions more efficiently.

Despite the recent rally, TON remains well below its all-time highs. The token peaked at $8.25 in 2024, a period driven largely by Telegram-based crypto gaming trends.

Games like Hamster Kombat and Notcoin drew massive user activity but proved short-lived in sustaining price levels.

At current prices, TON still trades roughly 74% below that 2024 peak. The Toncoin rebranding to Gram, paired with Telegram’s expanded operational role, may offer a more durable foundation than the gaming frenzy that previously propelled the token’s valuation.

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