- SoFi offers direct retail crypto trading, marking a financial industry shift.
- First U.S. national bank integrating crypto services.
- Competitors may follow, increasing retail crypto adoption.
SoFi has become the first U.S. national bank to offer direct cryptocurrency trading, launching SoFi Crypto on November 11th with Bitcoin, Ethereum, and Solana available.
This pioneering move by SoFi reflects growing integration between traditional banking and crypto, potentially influencing other banks and increasing retail crypto adoption.
SoFi Pioneers U.S. Bank Crypto Trading
SoFi has launched the SoFi Crypto platform, becoming the first nationally chartered bank in the U.S. to offer direct consumer cryptocurrency trading. CEO Anthony Noto described this as a pivotal moment where banking meets crypto. The platform provides phased access for buying and selling Bitcoin, Ethereum, and Solana.
Consumer preference data reveals 60% of SoFi’s crypto-owning members prefer dealing through a licensed bank rather than traditional exchanges. This launch provides retail clients an alternative for crypto activities within the regulated banking ecosystem. SoFi’s upcoming projects include a USD stablecoin, indicating a future pivot toward blockchain-integrated financial products.
Potential Ripple Effects in Financial Sector
Did you know? SoFi’s entry marks a shift as traditional banks tentatively explore direct crypto offerings. Typically, financial institutions favored custody solutions over retail trading options.
Bitcoin (BTC) was traded at $104,331.17 with a market cap of 2.08 trillion according to CoinMarketCap data. With a slight negative shift of 1.52% over the past 24 hours, BTC maintains a 59.15% market dominance, highlighting its continued influence in the cryptocurrency market.
Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 14:36 UTC on November 11, 2025. Source: CoinMarketCapExperts from the Coincu research team suggest that SoFi’s integration of crypto services could lead to enhanced regulatory scrutiny, potentially influencing other institutions to consider similar offerings. While SoFi’s approach might encourage broader adoption, precise regulatory frameworks remain pending for comprehensive blockchain-financial service integration.
| DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing. |
Source: https://coincu.com/news/sofi-us-bank-crypto-trading/
