In just 18 months, European tech brand Hyperloq has achieved what takes many hardware startups years to accomplish. Having already surpassed €1.5 million in revenue and securing an estimated valuation between €5 million and €10 million, the company, spearheaded by founder Thanassis Giannakelis, is proving that solving real consumer pain points scales rapidly. And the most impressive part? This global trajectory all started with a disruptive idea on hyperloq.com.
The Roots: Revolutionizing the Item Finder Market
Hyperloq built its foundation and a fiercely loyal community by challenging the traditional GPS market. While other location devices required SIM cards, heavy batteries, and frustrating monthly subscriptions, Hyperloq offered a seamless alternative. By leveraging the massive, established networks of Apple Find My and Google Find My Device, they introduced premium crowd-GPS tags that users buy once and use forever. This subscription-free model became an instant hit.
The Amazon US Leap & The “Pioneer” Lineup
Today, the brand is taking its most significant leap yet, making a dynamic entry into the highly competitive Amazon US market. However, this isn’t just a geographic expansion—it’s a complete brand evolution.
Hyperloq is moving beyond smart tags, launching an ecosystem of 5 to 6 “pioneer” products tailored for modern digital nomads and tech enthusiasts. The flagship of this new rollout is the highly anticipated NeoTravel Adapter, a premium charging solution with 3AC sockets designed to provide fast, safe power in over 180 countries worldwide.
Immediate Market Validation
Accompanying the travel adapter is a suite of high-end accessories, including the 240W NeoCable 4-in-1 fast chargers, NeoGlass Anti-Spy screen protectors, and reinforced camera lens covers for the latest smartphone models. The US market’s response has been instantaneous. Shortly after launch, these new products are already accumulating highly positive reviews from American consumers, confirming the brand’s seamless transition into the broader consumer electronics space.
“Our goal from day one was to eliminate the friction in everyday tech, starting with item locators that don’t require monthly fees,” says founder Thanassis Giannakelis. “Entering the US market through Amazon with our new pioneer lineup is a testament to our community’s trust and our focus on high-quality, problem-solving products.”
Looking Ahead
The Amazon US expansion marks the beginning of a new chapter. With a clear roadmap for continuous development, entering new global markets, and expanding its catalog with innovative gadgets, Hyperloq is aggressively scaling. Under Giannakelis’ leadership, it is no longer just an AirTag alternative brand; it is rapidly establishing itself as a formidable global player in premium everyday tech.
