Tesla (TSLA) Stock: Can the New Cheaper Cybertruck Rescue Collapsing Sales?

TLDR

• Tesla launched its cheapest Cybertruck yet at $59,990 with a dual-motor AWD setup
• Cyberbeast price slashed from $114,990 to $99,990
• US Cybertruck sales fell to 20,237 units in 2025, half of 2024 totals
• The new base model has lower towing capacity and textile seats
• Tesla is removing the Luxe Package from the Cyberbeast, dropping bundled FSD and free Supercharging

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Tesla announced a new entry-level Cybertruck Thursday, priced at $59,990, as the company tries to reverse a steep sales decline for its electric pickup.

The new dual-motor AWD model is the most affordable Cybertruck Tesla has ever sold. It trades some premium features for a lower price tag, coming with textile seats, heated front seats only, and a towing capacity of 7,500 pounds — down from 11,000 pounds on higher trims.

Tesla, Inc., TSLA

Tesla also cut the Cyberbeast price from $114,990 to $99,990. The company appears to be dropping its “Luxe Package” in the process, which had included Supervised Full Self-Driving and free Supercharger access.

Sales Are Falling Fast

The price moves come after a rough 2025 for the Cybertruck. Tesla sold just 20,237 units in the US last year, according to Cox Automotive data from January. That is half of 2024 sales and far below Musk’s 2023 forecast of 250,000 units annually.

The broader EV market has also softened since September, when the Trump administration ended the $7,500 federal EV tax credit. That has pushed price-sensitive buyers to the sidelines and increased pressure on Tesla to lower its sticker prices.

Even at $59,990, the Cybertruck remains a premium product. The Ford F-150, which Musk has long cited as a rival, starts at $39,330.

Margin Pressure Builds

Analysts have raised concerns that a shift toward cheaper models could hurt Tesla’s margins unless the company cuts manufacturing costs or grows software and services revenue to compensate.

Price cuts are now central to Tesla’s 2026 playbook. Earlier this month, Tesla also launched a new AWD Model Y variant at $41,990.

The Cybertruck has had a turbulent history beyond sales numbers. It has faced several recalls covering its rearview camera, windshield wiper, and reports of jammed accelerator pedals.

Factory Changes Ahead

Musk confirmed last month that Tesla will stop making the Model X and Model S, converting that California factory space to humanoid robot production instead.

Tesla stock closed at $411.71 on Thursday, up 0.12% on the day.

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