Record Protocol Secures $3.2M Sony Innovation Fund Investment to Build IPFi Infrastructure on Soneium

TLDR:

• Record Protocol raised $3.2M exclusively from Sony Innovation Fund to expand blockchain entertainment.
• The platform converts fandom contributions into verifiable onchain assets through the $REC token economy.
• IRC APP successfully onboarded major Japanese idol groups including AKB48, Nogizaka46, and FRUITS ZIPPER.
• Record establishes IPFi infrastructure on Soneium, creating liquid assets tied to intellectual property.

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Record Protocol has closed a $3.2 million funding round led by Sony Innovation Fund. The investment supports YOAKE entertainment’s blockchain infrastructure development for entertainment intellectual property finance.

The company will expand collaboration with Sony Block Solutions Labs on Soneium. This connects traditional entertainment properties with blockchain technology through fandom-driven models.

Sony Innovation Fund Backs Blockchain Entertainment Platform

YOAKE entertainment received 500 million JPY from Sony Innovation Fund to advance Record Protocol’s technological capabilities.

The company converts fan engagement into verifiable onchain assets. Sony Block Solutions Labs deepens involvement as a key contributor.

The partnership positions Record Protocol as foundational infrastructure for Intellectual Properties Finance on Soneium. The funding enables Record to scale its protocol across multiple entertainment sectors globally.

Kaz Hadano, CEO at Sony Ventures Corporation, expressed confidence in the partnership. “YOAKE entertainment’s efforts to deliver Japanese creativity to the world will broaden the possibilities of entertainment in the future,” Hadano stated.

He anticipates results from their collaboration with Soneium and their challenge to create new entertainment connecting intellectual property, technology, and global fan communities.

Record Protocol measures and rewards fandom contributions previously unmeasured in traditional entertainment economics.

Social media activity, community building, and content amplification now translate into verifiable demand signals onchain. The $REC token financializes these contributions, creating liquid assets tied to intellectual property growth.

This approach integrates directly with official intellectual property ecosystems, leveraging authentic fandom passion rather than financial incentives alone.

Proven Implementation Through Japan’s Idol Entertainment Sector

IRC APP demonstrates Record Protocol’s application as the official onchain platform for IDOL RUNWAY COLLECTION Supported by TGC.

The application employs Generative AI to evaluate fandom activities. Record Protocol verifies support onchain and distributes exclusive official experiences as rewards.

The platform has onboarded Japan’s most prominent idol groups. AKB48 brings over 60 million singles sold and more than 60 number-one Oricon hits.

Nogizaka46 contributes over 30 million album sales and international concert presence across France, Singapore, Hong Kong, Shanghai, and Taiwan.

FRUITS ZIPPER achieved 3 billion TikTok views and 64 million YouTube views for their hit song. CANDY TUNE recorded 100 million streams and maintained the number one position on TikTok charts for nine weeks. CUTIE STREET’s debut song surpassed 200 million streams with 7 billion total TikTok views.

Sota Moriyama, CEO at YOAKE entertainment, emphasized the role of fandom in entertainment economics. “Fandom has always been the beating heart of the entertainment economy,” Moriyama commented.

He explained their approach does not disrupt content but updates the operating system behind it. “We are committed to establishing Record as the universal standard on Soneium, proving that passion is the ultimate form of value,” he added.

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