LifeSpeak Assembles Industry’s First AI-to-Behavior Science Advisory Team to Reimagine Digital Wellness

Eight leaders from Harvard Medical School, Stanford, IBM Watson and major media innovators unite to architect the next generation of personalized wellness, bridging the gap between what science knows and what digital tools deliver

MINNEAPOLIS–(BUSINESS WIRE)–Fresh from being named to TIME’s List of World’s Top HealthTech Companies of 2025, LifeSpeak Inc., today announced a strategic acceleration of its innovation agenda with the formation of an eight-member Advisory Board unlike any assembled in the digital wellness industry. Combining leaders from AI, clinical medicine, behavioral science and consumer engagement, the board will drive LifeSpeak’s transformation from a wellness benefits provider to the industry’s leading prevention platform, expanding AI-personalized, expert-led care that improves mental, physical and behavioral health across the full spectrum of need, from early prevention to condition management and ongoing support.

The Advisory Board brings together disciplines that rarely intersect — clinical medicine, artificial intelligence, user experience, and consumer engagement. This convergence ensures LifeSpeak’s platform isn’t just grounded in what works, but in what engages, motivates and supports people at scale — setting a new standard for what digital wellbeing can deliver.

“This board reflects our investment in what matters most: helping people live healthier lives while giving organizations a simpler way to deliver results,” said Jason Campana, CEO of LifeSpeak. “With guidance from this group of visionary leaders, we’re deepening our focus on innovation that is evidence-based, easy to implement and built for real-world impact.”

Guiding innovation that matters

The Advisory Board will help shape LifeSpeak’s strategic roadmap — building the infrastructure to surface risk sooner, support people more effectively and demonstrate measurable outcomes. Key priorities include:

• Predictive personalization: AI-powered journeys that identify emerging challenges and deliver support before issues escalate.
• Behavior change at scale: Micro-learning formats proven to build protective habits — not just awareness.
• Metrics that matter: Outcome tracking aligned to claims avoidance, early intervention rates and population health trends.

“People need support that actually fits their lives,” said Anna Mittag, Chief Content Officer at LifeSpeak. “This Advisory Board helps us keep evolving, not just with the science, but with real insight into what helps people feel better, function better and stay well over time.”

Meet LifeSpeak’s Advisory Board

Members represent leading academic institutions, health systems and global technology innovators:

Clinical Foundation:

Dr. Hau Liu, MD, MBA, MPH, MS — Medical and Research Advisor

Dr. Liu brings more than 25 years of experience across clinical medicine, research, digital health and chronic condition management. He serves as Chief Medical Officer at Cylinder Health and previously held senior roles at Teladoc Health and United Family Healthcare. He is an attending physician at the VA New York Harbor Health Care System and faculty at the NYU Grossman School of Medicine.

Ashleigh Golden, PsyD, MSCP, RPsych, HSPP, ACT — Clinical and AI Advisor

A Stanford-trained clinical psychologist and executive AI product and policy leader, Dr. Golden serves as Chief Clinical Officer at Wayhaven. Her background spans Google’s national counseling program, onsite clinical practice at Meta and behavioral product strategy at Lark Health. She is adjunct faculty at Stanford University School of Medicine and was named Emerging Leader of the Year by Digital Health Canada.

Behavior Change Architecture:

Dr. Christopher Willard, Psy.D — Behavioral Health and Mindfulness Advisor

A clinical psychologist, author and consultant, Dr. Willard has spoken in 42 countries and presented twice at TEDx. He is the author of twenty-two books, including Alphabreaths (2019), Growing Up Mindful (2016), College Mental Health 101 (2025), and the upcoming Neuroscience of Negotiation (2026). His work spans individuals, companies, governments, NGOs, and nonprofits. His work has been featured in The New York Times, The Washington Post and CNN. He currently teaches at Harvard Medical School.

Dr. Reena Kotecha, MD, BSc — Wellbeing and Resilience Advisor

Dr. Kotecha is a program leader for Harvard Medical School’s Executive Education Well-being course and the founder of Mindful Medics. Drawing on clinical experience in the UK’s National Health Service and training in AI in Healthcare from Harvard Medical School, she applies behavioral science and mindfulness expertise to support performance and workplace mental health.

Dan Pilat — Applied Behavioral Science and Engagement Advisor

Pilat is Co-Founder and Managing Director at The Decision Lab, an applied research and innovation firm. With 12 years of experience designing digital health and wellness products, he specializes in behavioral science, gamification and habit formation. His work has supported governments and Fortune 500 companies and reached more than 700 million users globally.

Engagement Innovation:

Joseph Meersman — AI Strategy and Digital Innovation Advisor

Meersman has spent more than two decades shaping digital experiences in regulated industries, including finance, legal and healthcare. A Managing Partner at Gyroscope and adjunct professor at the University of Texas at Austin, he previously played a key role at IBM, shipping over two dozen first-generation Watson software products.

Federico Grinberg — Digital Media and Consumer Engagement Advisor

An entrepreneur and media executive, Grinberg co-founded Futbol Sites, growing it into the leading sports media group in Latin America and the U.S. He later served as Executive Vice President at Playmaker Capital and as Global VP of Sports Media at Better Collective, leading strategy, acquisitions and international expansion across the Americas.

José Tolosa — Media and Entertainment Innovation Advisor

José Tolosa is a seasoned media and entertainment executive with a track record of leading complex global organizations. He served as CEO of Meow Wolf, guiding the experiential arts company through operational expansion and strategic repositioning. Before that, Tolosa spent 15 years at Viacom and ViacomCBS (Paramount), ultimately becoming Chief Transformation Officer and COO, EVP International. In those roles, he oversaw major restructuring initiatives, digital modernization, and the growth of iconic brands across more than 180 countries.

Together, this team brings 300+ combined years of experience, academic affiliations spanning Harvard, Stanford, and NYU, and a portfolio that includes products reaching over 700 million users globally. More importantly, they share a conviction that digital wellness has yet to achieve its potential — and that the integration of their disciplines can change that.

A platform already making a measurable difference

These advancements will build on LifeSpeak’s critical impact in the lives of more than 14 million people — delivering measurable results for organizations and meaningful improvements in daily life, whether users are managing challenges, working toward personal goals or accessing support before issues escalate into crises.

LifeSpeak is a trusted digital wellbeing platform used by more than 1,000 organizations in 18 countries — including Fortune 500 employers, health plans, unions and municipalities. Its expert-led solutions span fitness and nutrition, parenting and caregiving, substance use health, and mental health. Organizations choose the tracks that best support their populations today, with the flexibility to scale over time — all delivered through a single, AI-personalized platform with 18% average utilization — far surpassing traditional wellness tools.

By supporting individuals earlier, LifeSpeak also helps organizations reduce the high costs (both human and financial) of preventable health issues, which now account for 90% of healthcare spending in the US.

That impact is already clear:

• Better health: 98% of members say LifeSpeak improved their physical or mental wellbeing.
• Greater retention: 9 in 10 are more likely to stay with a LifeSpeak-offering employer or health plan.
• Lower costs: 92% report avoiding extra doctor or therapy visits thanks to LifeSpeak.

“With the guidance of our Advisory Board, we’re investing in what’s next,” said Dr. Terri-Lynn Mackay, VP, Behavioral Health & Service Innovation at LifeSpeak. “From relatable video content to AI-powered journeys, we’re building the most engaging and effective wellbeing experience available — one that helps people feel better, live healthier and stay connected to the organizations that support them.”

For more information about LifeSpeak and its Advisory Board, please visit: www.lifespeak.com.

About LifeSpeak

LifeSpeak Inc. is a leading provider of digital wellbeing solutions, supporting more than 14 million people across 1,000+ organizations worldwide. Our expert-led, AI-powered platform helps individuals navigate their health at every stage—from managing existing challenges to building healthier habits that last. From mental and physical health to caregiving and substance use management, LifeSpeak delivers personalized guidance that improves health outcomes, lowers health claims, and builds healthier, more engaged, higher-performing teams. Trusted by top employers and wellness partners, LifeSpeak is shaping the future of population health. Learn more at www.lifespeak.com.

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