Douyin: Non-financial verified accounts are prohibited from posting financial content.

PANews reported on December 16th that Douyin (TikTok's Chinese version) released the "Douyin Community Finance Industry Convention (Trial)" on December 16th. The convention clarifies core governance norms such as account qualifications, content management, and marketing behavior, as well as mechanisms for handling violations and holding individuals accountable, thus regulating the dissemination of finance-related content. The convention applies to all accounts on the Douyin community that publish finance-related content, defining governance boundaries from the source. Regarding account qualifications, the convention encourages creators in the finance field to complete platform-wide financial professional qualification certification and explicitly prohibits uncertified accounts from publishing financial professional content or recommending related services.