WLFI sets January rollout for RWA platform as USD1 adoption accelerates

World Liberty Financial (WLFI), a crypto company backed by the Trump family, has announced that it will launch a series of Real-World Asset (RWA) products in January 2026, the first quarter of the year. 

The announcement was made by co-founder Zach Witkoff during a crypto-industry event in Dubai. WLFI’s stablecoin USD1, which is already in use, is expected to function as the foundation for transactions on the platform’s RWA infrastructure.

World Liberty Financial recently claimed that the USD1 has become the fastest-growing stablecoin in history, with billions in volume and adoption across CeFi platforms, DeFi protocols, and payment rails worldwide. The stablecoin is currently the 35th-largest crypto, with a market cap of $2.66 billion.

World Liberty Financial continues to expand its crypto offerings

WLFI’s push into RWA tokenization aligns with earlier announcements made during industry conferences. The firm previously disclosed plans to tokenize commodities such as oil, gas, timber, and explore real-estate or other asset classes, backing tokenized assets with USD1.

This is the latest clear move with timelines from World Liberty Financial as it continues to expand its crypto offerings. The firm hinted at its plans to launch a debit card and a broader payment ecosystem by early 2026, allowing easier real-world use of its stablecoin and tokenized assets. 

Additionally, as reported by Cryptopolitan, Aster DEX CEO Leonard Aster announced a partnership with the Trump-backed crypto venture earlier this week. He mentioned that they are working with the firm to expand USD1’s adoption by integrating and expanding the use of the stablecoin on the decentralized exchange.

However, WLFI token has recorded a 1.4% decline even after the announcement of plans to launch RWA products in January. Still, the WLFI token surged as much as 17% just two weeks ago on the back of token burns.

The protocol used approximately $10 million worth of USD1 to repurchase nearly 59 million WLFI tokens on decentralized exchanges. The buyback was executed through CoW Swap, allowing the team to accumulate large volumes of WLFI at an average price around $0.167, according to on-chain data.

Whales also continue to accumulate the token, likely in anticipation of higher prices. On-chain data also revealed that two whales spent over $30 million to buy the token. However, CoinGlass data shows a significant drop in the token’s volume and open interest, which marks a negative for the token. Meanwhile, the coin is trading at 0.1604.

Trump’s crypto projects bloodbath

Trump family-linked crypto projects have been experiencing a significant decline over the past few months, with the share price of American Bitcoin Corp. (ABTC) tanking 38% on December 2. Since reaching its September high of $9.31, the ABTC stock price has plummeted 75% so far.

Eric Trump said the unlocking of pre-merger private placement shares at American Bitcoin is expected to introduce short-term volatility. However, he assured that the company’s fundamentals remain strong.

Other Trump family-linked projects have seen an even greater fall. WLFI token dropped 51% from its early-September peak. At the same time, Alt5 Sigma, a firm promoted by the Trump sons, has tanked by approximately 75% amid mounting legal challenges. On the six-month chart, the ALTS share price has tanked by a massive 85%.

By extension, memecoins themed around the president and his wife, Melania Trump, have declined roughly 90% and 99% respectively, from record highs reached in January. Latest reports suggest that the family projects have collectively lost upwards of $1 billion during the recent crypto market crash.

Meanwhile, the $TRUMP coin is steady, currently trading at 6.01 after a slight surge of 0.77%. On the other hand, the Melania coin has recorded a 1.76% decline in the last 24 hours and is trading at $0.1212.

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